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About Viking
Financial Services

A direct lender rooted in Atlanta, driven by your business success.

Our Mission

Navigating Business
Funding Together

Viking Financial Services was founded on a simple belief: business owners deserve a funding partner who respects their time, is transparent about terms, and makes bold decisions without bureaucratic delay.

We are a direct business lender based in Atlanta, Georgia — which means we underwrite, fund, and service every loan ourselves. There are no brokers in the middle, no opaque approval processes, and no finger-pointing when questions arise. When you work with Viking, you work directly with the people who make decisions.

Our name is intentional. The Vikings were bold navigators who charted unknown waters, built lasting trade networks, and succeeded through preparation, courage, and strategic action. That spirit guides everything we do — from how we evaluate your application to how we structure your funding.

"We exist to give Atlanta's business owners the capital they need to seize their next opportunity — without compromise, without confusion, and without delay."

Viking Financial Services professional team

What We Stand For

Our Core Values

These principles guide every funding decision, every client conversation, and every product we build.

Transparency

We believe in clear, honest communication. No hidden fees, no confusing jargon, and no surprises at closing. What you're told is what you get.

Speed

Business moves fast. We match that pace. Our in-house underwriting means decisions happen in days, not weeks — so you can act when opportunity calls.

Partnership

We're not just a lender — we're a long-term partner in your success. We structure deals that work for your business, not just for our balance sheet.

Boldness

We take calculated risks on businesses that others overlook. If your fundamentals are strong and your vision is clear, we want to be in your corner.

Integrity

Every interaction — from the initial inquiry to final payoff — is conducted with honesty and respect. Your trust is our most important asset.

Growth Focus

We structure funding to enable real growth — not just to solve today's problem. Every deal we do is designed to position your business for what comes next.

What "Direct Lender" Really Means

The Viking Difference

Most businesses seeking funding encounter a maze of brokers, aggregators, and intermediaries — each taking a cut and adding days or weeks to the process. By the time a decision arrives, it's often too late, too expensive, or too confusing to act on.

Viking Financial Services operates differently. As a direct lender, we source our own capital, make our own credit decisions, and fund every deal ourselves. This structure creates real advantages for you.

It means faster turnarounds because no one needs to "shop" your application. It means better pricing because we're not marking up a wholesale rate. And it means a single point of accountability — if something needs to change or a question comes up, you call us, and we answer.

Start Your Application  
Factor Viking (Direct)
Decision Speed 24–48 Hours
Broker Fees None
Pricing Transparency Fully Disclosed
Point of Contact Single Relationship
Credit Flexibility In-House Decisions
Application Shotgunning Never

Our Location

Proudly Serving Atlanta
& Beyond

Headquartered in the heart of Atlanta's business corridor, Viking Financial Services is strategically positioned to serve businesses across Georgia and throughout the United States.

1151 Hammond Dr NE, Suite 240
Atlanta, GA 30346
pamela@vikingfinancialservices.com
Monday – Friday, 9:00 AM – 6:00 PM ET
Serving businesses nationwide from Atlanta, GA

Viking Financial Services

1151 Hammond Dr NE, Suite 240 · Atlanta, GA 30346

Ready to Work With a True Direct Lender?

Experience the Viking difference — fast decisions, transparent terms, and a partner who is genuinely invested in your business.

Apply Now